Ask Us

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Frequently Asked Questions:

General Mills consumers

Do you offer free coupons?
How can I contact General Mills?
Where can I find a specific General Mills product?
Why isn't my favorite General Mills product at my local store?
I'm looking for a particular Betty Crocker recipe. Can you help?

General Mills Investors / commitment

Where can I learn about General Mills' financial information and stock price?
Will General Mills make a product or financial donation to my organization?
Will General Mills help raise money for our school?

Business proposals

Where can I submit Business Proposals or Requests?

Pillsbury Bake-Off

How can I get the winning Pillsbury Bake-Off Contest recipes?
What is the history of the Pillsbury Bake-Off Contest?
Tell me more about the upcoming Pillsbury Bake-Off Contest.
How can I enter the Pillsbury Bake-Off?

Brands

How did the Pillsbury Doughboy pop onto the scene?
Has Pillsbury really been a company for more than 100 years?
What is the origin of the Jolly Green Giant?
Who is Betty Crocker?
What are the Betty Crocker Kitchens?
What's the story behind Cheerios?
How was Wheaties created?
What athletes and teams have appeared on Wheaties packages?



General Mills consumers

Q: Do you offer free coupons?

A: We are committed to providing the best possible products at the lowest possible prices and we will continue to provide targeting consumer coupons and promotions from time to time.  Such offers normally appear either on our product packages, in magazines and newspapers, on tear pads in grocery stores, or on our web sites.  It is not our policy to simply provide coupons upon request.


Return to Top

Q: How can I contact General Mills?

A: Our world headquarters is located in Minneapolis, Minnesota. We have plants, mills and regional offices worldwide.

You can call General Mills at 763-764-7600. If you prefer to write, please send a letter to:

     General Mills
     P.O. Box 9452
     Minneapolis, MN 55440

If you have comments about a product, please contact consumer services at 1-800-248-7310 (7:30 a.m. - 5:30 p.m. CT, weekdays) or try our product locator.

For Canadian Products you can call General Mills Canada Corporation at 905-212-4000. If you prefer to write a letter, please send it to:

     General Mills Canada Corporation
     Attn: Consumer Services
     5825 Explorer Drive
     Mississauga, ON L4W 5P6

If you have questions or complaints about a specific Canadian product, please contact Consumer Services at 1-800-479-8505 (9:00 a.m. - 7:00 p.m. EST, weekdays).


Return to Top

Q: Where can I find a specific General Mills product?

A: Use our product locator. to find the store nearest you--just enter your zip code and select the product you are looking for. If you do not have access to the internet, please call our Consumer Services Department at 1-800-248-7310 and we'll be happy to check availability for you.


Return to Top

Q: Why isn't my favorite General Mills product at my local store?

A: General Mills makes every effort to have our items available at your local grocery store. If you can't find a product, you can order selected items directly from General Mills. To do so, visit our Hard-to-Find Products store.


Return to Top

Q: I'm looking for a particular Betty Crocker recipe. Can you help?

A: Yes. But first you'll want to check our Betty Crocker Web site. Betty can help find a recipe, and also offers a helpful menu-planning guide. If you don't find your favorite recipe, e-mail your request to us. We'll make every effort to find it for you.


Return to Top

General Mills Investors / commitment

Q: Where can I learn about General Mills' financial information and stock price?

A: Our investors pages provide annual reports, SEC filings, financial news releases and related information.


Return to Top

Q: Will General Mills make a product or financial donation to my organization?

A: General Mills funds grants to many nonprofit organizations through the General Mills Foundation. All of our product donations -- more than 10 million pounds each year -- are provided to and distributed through Feeding America to food banks across the nation. Unfortunately, we cannot fulfill individual requests.


Return to Top

Q: Will General Mills help raise money for our school?

A: Visit our Box Tops for Education website, through which General Mills helps to raise funds for primary schools (K-8) nationwide.


Return to Top

Business proposals

Q: Where can I submit Business Proposals or Requests?

A: We have a web-based system to efficiently receive and review the following three types of proposals or requests. We do not review requests in these areas through email, phone, fax or mail.

  • Marketing Communications Business Proposal
    This includes Advertising, Media, Branding, Brand Design, Product Licensing, Brand Licensing, Multicultural Marketing, Promotion Marketing, and Public Relations.
  • Corporate Training Program Business Proposal
    This includes training programs such as Leadership, Teambuilding, Technology, Safety, and Soft Skills
  • Betty Crocker Kitchens / Publications Request
    This includes requests for cooking classes, kitchen tours, sponsorships and donations

Please visit our Business Proposal page to begin the submission process.

If you have a technology idea, visit our G-Win web site instead. For all other requests, visit the main contact page.


Return to Top

Pillsbury Bake-Off

Q: How can I get the winning Pillsbury Bake-Off Contest recipes?

A: You'll find winning recipes from all Bake-Off contests at this Web site.


Return to Top

Q: What is the history of the Pillsbury Bake-Off Contest?

A: The contest began in 1949 as the Grand National Recipe and Baking contest. You can find a wealth of further details here.


Return to Top

Q: Tell me more about the upcoming Pillsbury Bake-Off Contest.

A: For contest details go to our Bake-Off Contest Web site.


Return to Top

Q: How can I enter the Pillsbury Bake-Off?

A: Entry process and official rules from the most recent contest reside at this Web site. You'll also learn how the contest was structured and managed. After each Bake-Off Contest, we evaluate all aspects of the event to improve future contests. The next Bake-Off competition will be the subject of a future announcement.


Return to Top

Brands

Q: How did the Pillsbury Doughboy pop onto the scene?

A: One day in 1965, an advertising executive cracked open a can of Pillsbury dough, and in his mind out sprang the Doughboy character, Poppin' Fresh. Within three years, almost 90 percent of the population knew the little guy.

Visit our history section to learn more.


Return to Top

Q: Has Pillsbury really been a company for more than 100 years?

A: Since 1869, to be exact. The Pillsbury brand has helped make baking easier and fun for nearly 150 years. Follow Pillsbury and the Doughboy from the start with this history timeline.


Return to Top

Q: What is the origin of the Jolly Green Giant?

A: In 1925, the Minnesota Valley Canning Company in Le Sueur introduced a new variety of peas. This variety was huge, and unmatched in flavor, sweetness, and tenderness. The peas were named Green Giant, and the Jolly Green Giant was born.

Find more details on our website.


Return to Top

Q: Who is Betty Crocker?

A: Requests for answers to baking questions flooded the offices of what became General Mills during the late 1910s and early 1920s. Eventually, company officials combined the last name of retired company executive William Crocker with the first name Betty.

With consumers asking for increasing amounts of information about cooking, more than 20 home economists were hired to represent the Betty Crocker Kitchens. It was through this character that employees wrote personal responses to inquiries starting in 1921.

In 1924, a cooking show debuted in regional markets with Betty Crocker being heard. This show later became a national broadcast that ran for nearly a quarter century. But it wasn't until 1936 that an artist created a likeness of Betty, blending features from numerous subjects. Although she was not a real woman, at one time a poll rated her behind only Eleanor Roosevelt among famous American women.


Return to Top

Q: What are the Betty Crocker Kitchens?

A: The Betty Crocker Kitchens' seal guarantees success in the kitchen. Every recipe or product with the seal was tested in America's Most Trusted Kitchen to meet our high standards of reliability, easy preparation and great taste.


Return to Top

Q: What's the story behind Cheerios?

A: From Cheerioats' debut in 1941 to a name change in 1945, then past our 60th anniversary in 2001, here's our story.


Return to Top

Q: How was Wheaties created?

A: The popular cereal in the orange box was born when a Minneapolis health clinician preparing a wheat bran mixture accidentally spilled mix on a hot stove. The result was tasty wheat flakes. Read about our humble beginning.


Return to Top

Q: What athletes and teams have appeared on Wheaties packages?

A: See our Champions list PDF that dates back to 1939.


Return to Top

General Mills consumers

Do you offer free coupons?
How can I contact General Mills?
Where can I find a specific General Mills product?
Why isn't my favorite General Mills product at my local store?
I'm looking for a particular Betty Crocker recipe. Can you help?

General Mills Investors / commitment

Where can I learn about General Mills' financial information and stock price?
Will General Mills make a product or financial donation to my organization?
Will General Mills help raise money for our school?

Business proposals

Where can I submit Business Proposals or Requests?

Pillsbury Bake-Off

How can I get the winning Pillsbury Bake-Off Contest recipes?
What is the history of the Pillsbury Bake-Off Contest?
Tell me more about the upcoming Pillsbury Bake-Off Contest.
How can I enter the Pillsbury Bake-Off?

Brands

How did the Pillsbury Doughboy pop onto the scene?
Has Pillsbury really been a company for more than 100 years?
What is the origin of the Jolly Green Giant?
Who is Betty Crocker?
What are the Betty Crocker Kitchens?
What's the story behind Cheerios?
How was Wheaties created?
What athletes and teams have appeared on Wheaties packages?



General Mills consumers

Q: Do you offer free coupons?

A: We are committed to providing the best possible products at the lowest possible prices and we will continue to provide targeting consumer coupons and promotions from time to time.  Such offers normally appear either on our product packages, in magazines and newspapers, on tear pads in grocery stores, or on our web sites.  It is not our policy to simply provide coupons upon request.


Return to Top

Q: How can I contact General Mills?

A: Our world headquarters is located in Minneapolis, Minnesota. We have plants, mills and regional offices worldwide.

You can call General Mills at 763-764-7600. If you prefer to write, please send a letter to:

     General Mills
     P.O. Box 9452
     Minneapolis, MN 55440

If you have comments about a product, please contact consumer services at 1-800-248-7310 (7:30 a.m. - 5:30 p.m. CT, weekdays) or try our product locator.

For Canadian Products you can call General Mills Canada Corporation at 905-212-4000. If you prefer to write a letter, please send it to:

     General Mills Canada Corporation
     Attn: Consumer Services
     5825 Explorer Drive
     Mississauga, ON L4W 5P6

If you have questions or complaints about a specific Canadian product, please contact Consumer Services at 1-800-479-8505 (9:00 a.m. - 7:00 p.m. EST, weekdays).


Return to Top

Q: Where can I find a specific General Mills product?

A: Use our product locator. to find the store nearest you--just enter your zip code and select the product you are looking for. If you do not have access to the internet, please call our Consumer Services Department at 1-800-248-7310 and we'll be happy to check availability for you.


Return to Top

Q: Why isn't my favorite General Mills product at my local store?

A: General Mills makes every effort to have our items available at your local grocery store. If you can't find a product, you can order selected items directly from General Mills. To do so, visit our Hard-to-Find Products store.


Return to Top

Q: I'm looking for a particular Betty Crocker recipe. Can you help?

A: Yes. But first you'll want to check our Betty Crocker Web site. Betty can help find a recipe, and also offers a helpful menu-planning guide. If you don't find your favorite recipe, e-mail your request to us. We'll make every effort to find it for you.


Return to Top

General Mills Investors / commitment

Q: Where can I learn about General Mills' financial information and stock price?

A: Our investors pages provide annual reports, SEC filings, financial news releases and related information.


Return to Top

Q: Will General Mills make a product or financial donation to my organization?

A: General Mills funds grants to many nonprofit organizations through the General Mills Foundation. All of our product donations -- more than 10 million pounds each year -- are provided to and distributed through Feeding America to food banks across the nation. Unfortunately, we cannot fulfill individual requests.


Return to Top

Q: Will General Mills help raise money for our school?

A: Visit our Box Tops for Education website, through which General Mills helps to raise funds for primary schools (K-8) nationwide.


Return to Top

Business proposals

Q: Where can I submit Business Proposals or Requests?

A: We have a web-based system to efficiently receive and review the following three types of proposals or requests. We do not review requests in these areas through email, phone, fax or mail.

  • Marketing Communications Business Proposal
    This includes Advertising, Media, Branding, Brand Design, Product Licensing, Brand Licensing, Multicultural Marketing, Promotion Marketing, and Public Relations.
  • Corporate Training Program Business Proposal
    This includes training programs such as Leadership, Teambuilding, Technology, Safety, and Soft Skills
  • Betty Crocker Kitchens / Publications Request
    This includes requests for cooking classes, kitchen tours, sponsorships and donations

Please visit our Business Proposal page to begin the submission process.

If you have a technology idea, visit our G-Win web site instead. For all other requests, visit the main contact page.


Return to Top

Pillsbury Bake-Off

Q: How can I get the winning Pillsbury Bake-Off Contest recipes?

A: You'll find winning recipes from all Bake-Off contests at this Web site.


Return to Top

Q: What is the history of the Pillsbury Bake-Off Contest?

A: The contest began in 1949 as the Grand National Recipe and Baking contest. You can find a wealth of further details here.


Return to Top

Q: Tell me more about the upcoming Pillsbury Bake-Off Contest.

A: For contest details go to our Bake-Off Contest Web site.


Return to Top

Q: How can I enter the Pillsbury Bake-Off?

A: Entry process and official rules from the most recent contest reside at this Web site. You'll also learn how the contest was structured and managed. After each Bake-Off Contest, we evaluate all aspects of the event to improve future contests. The next Bake-Off competition will be the subject of a future announcement.


Return to Top

Brands

Q: How did the Pillsbury Doughboy pop onto the scene?

A: One day in 1965, an advertising executive cracked open a can of Pillsbury dough, and in his mind out sprang the Doughboy character, Poppin' Fresh. Within three years, almost 90 percent of the population knew the little guy.

Visit our history section to learn more.


Return to Top

Q: Has Pillsbury really been a company for more than 100 years?

A: Since 1869, to be exact. The Pillsbury brand has helped make baking easier and fun for nearly 150 years. Follow Pillsbury and the Doughboy from the start with this history timeline.


Return to Top

Q: What is the origin of the Jolly Green Giant?

A: In 1925, the Minnesota Valley Canning Company in Le Sueur introduced a new variety of peas. This variety was huge, and unmatched in flavor, sweetness, and tenderness. The peas were named Green Giant, and the Jolly Green Giant was born.

Find more details on our website.


Return to Top

Q: Who is Betty Crocker?

A: Requests for answers to baking questions flooded the offices of what became General Mills during the late 1910s and early 1920s. Eventually, company officials combined the last name of retired company executive William Crocker with the first name Betty.

With consumers asking for increasing amounts of information about cooking, more than 20 home economists were hired to represent the Betty Crocker Kitchens. It was through this character that employees wrote personal responses to inquiries starting in 1921.

In 1924, a cooking show debuted in regional markets with Betty Crocker being heard. This show later became a national broadcast that ran for nearly a quarter century. But it wasn't until 1936 that an artist created a likeness of Betty, blending features from numerous subjects. Although she was not a real woman, at one time a poll rated her behind only Eleanor Roosevelt among famous American women.


Return to Top

Q: What are the Betty Crocker Kitchens?

A: The Betty Crocker Kitchens' seal guarantees success in the kitchen. Every recipe or product with the seal was tested in America's Most Trusted Kitchen to meet our high standards of reliability, easy preparation and great taste.


Return to Top

Q: What's the story behind Cheerios?

A: From Cheerioats' debut in 1941 to a name change in 1945, then past our 60th anniversary in 2001, here's our story.


Return to Top

Q: How was Wheaties created?

A: The popular cereal in the orange box was born when a Minneapolis health clinician preparing a wheat bran mixture accidentally spilled mix on a hot stove. The result was tasty wheat flakes. Read about our humble beginning.


Return to Top

Q: What athletes and teams have appeared on Wheaties packages?

A: See our Champions list PDF that dates back to 1939.


Return to Top